Case Study: InsideView achieves scalable, flexible subscription commerce and billing with Zuora

InsideView - Customer Case Study

InsideView, a cloud applications company that provides sales and marketing intelligence to help teams find and engage prospects, outgrew its homegrown billing processes. Relying on QuickBooks and spreadsheets, the company struggled to manage seat-based subscriptions, pricing changes and renewals, leaving revenue and customer flexibility at risk and preventing scale.

Zuora unified InsideView’s commerce, billing and finance systems, gave a clear subscriber identity and connected billing data to Salesforce so the whole organization can see invoicing and subscription status. The platform enabled self-service, rapid pricing experiments and easier product launches—helping InsideView scale successfully; today about 10,000 companies rely on its services.

InsideView

Lisa Bailey

Vice President of Operations