Case Study: Hudl achieves 100+ hours/month time savings and automated billing operations with Zuora Central Platform’s Workflow

Hudl - Customer Case Study

Hudl is a leading performance-analysis platform for sports teams and athletes that grew into an enterprise sales model. Moving upmarket and absorbing multiple acquisitions created operational inefficiencies—account upgrades and billing changes required manual work and custom engineering time, slowing feature development and creating a growing drain on technical resources.

By adopting Zuora Central Platform’s Workflow and developer tools, Hudl automated complex billing, mass account updates, multi-currency contracts, and subscription cancellations with a user-friendly, no-code builder. The automation cut tasks that once took engineering a week down to hours, saved over 100 hours per month, freed developers to focus on product, and supported Hudl’s continued growth since partnering with Zuora.

Hudl

Devin Schroeder

Revenue Operations Analyst