Case Study: Hobsons achieves subscription revenue visibility and streamlined pricing with Zuora

Hobsons - Customer Case Study

Hobsons, a global education technology company founded in 1974 that serves institutions in 100 countries with admissions, enrollment, online program management and predictive analytics, needed to move from perpetual licenses to a subscription business model. Their finance team was dependent on Excel and a 50,000-item Salesforce price book, lacking visibility into future revenue and robust quote-to-cash and revenue recognition capabilities.

They implemented Zuora’s subscription management platform integrated with Salesforce, which streamlined pricing through hierarchical rate plans, replaced manual spreadsheets with system-generated, real-time reporting, and standardized metrics like ARR and TCV. The result was faster pricing changes, end-to-end visibility from sales booking to cash and revenue, better business-health insights, and a scalable foundation for ongoing subscriber growth.

Hobsons

Jennie Fimbres

Director of Information Services