Case Study: Highland News & Media achieves faster subscriber growth with Zuora

Highland News & Media - Customer Case Study

Highland News & Media needed a sustainable digital publishing model as print advertising declined, but with limited digital capabilities and no in-house tech team, it was difficult to launch and manage a subscription strategy. The company turned to Zuora’s Zephr platform to help build a metered paywall and better understand reader data while growing direct online revenue.

Zuora implemented Zephr across Highland News & Media’s websites and app, enabling the team to manage paywalls without technical expertise, test pricing, and quickly adjust strategy based on business needs and reader behavior. The paywall went live in six months, and Highland News & Media broke even on the investment within four months, while also acquiring subscribers and registered users faster than expected.

Highland News & Media

Steve Barron

Publishing Director