Case Study: GoPro reaches one million subscribers with Zuora

GoPro - Customer Case Study

GoPro needed a scalable way to launch and grow its subscription business while coordinating across engineering, product, and finance teams. Working with Zuora, GoPro used Zuora’s subscription platform and existing integrations to move quickly and better reach customers on the web with its subscription offering.

Zuora helped GoPro build a solid runway to launch, upgrade, and evolve its subscription service over time. The result was strong adoption, with the GoPro Subscription growing to more than one million subscribers, showing measurable success for GoPro and its subscription strategy through Zuora.

GoPro

Rahul Iyengar

Senior Director, Software Engineering