Case Study: Falcon.io achieves 700% recurring revenue growth with Zuora

Falcon.io - Customer Case Study

Falcon.io is a unified SaaS platform that helps more than 10,000 marketers manage social listening, publishing, engagement and customer data from a single interface. As the business scaled rapidly, it struggled to stay close to customers—needing scalable billing, sales‑tax handling and real‑time usage insight to reduce churn and shape product and service offerings.

By adopting Zuora’s platform, Falcon.io gained billing and revenue ledger support, sales‑tax capabilities, and real‑time monitoring of usage and key metrics (ACV, MRR), which they used to evolve offerings and design better subscriber experiences. The initiative drove adoption, retention and growth, delivering a 700% ramp in recurring revenue over 12 months and deeper customer relationships.

Falcon.io

Ulrik Bo Larsen

Founder and CEO