Case Study: DAZN (live sports OTT) achieves rapid global launch and scalable subscription billing with Zuora

DAZN - Customer Case Study

DAZN is a pioneering live sports OTT service from Perform Group, launched in Japan, Germany, Austria and Switzerland to deliver multiple sports packages directly to consumers across devices. For launch, DAZN needed a direct-to-consumer subscription management solution that would let them go to market quickly, scale for event-driven spikes, support flexible pricing and packaging, and handle multiple currencies and payment methods globally.

Zuora provided a comprehensive subscription management platform for subscriber-centric pricing, billing and global payments, with multiple payment integrations and accurate, on‑time invoicing to prevent revenue leakage. The result: DAZN launched successfully in its initial markets, gained the payment flexibility and scalability it needed, and is positioned to continue rapid global expansion.

DAZN

Ben Lavendar

Chief Product Officer