Case Study: Briggs & Stratton achieves rapid InfoHub launch and automated subscription billing with Zuora

Briggs & Stratton - Customer Case Study

Briggs & Stratton, a century-old leader in outdoor power engines, moved into IoT and services to help commercial landscapers better manage crews and equipment. They needed to launch InfoHub as a subscription offering—but faced a tight trade-show deadline, an ERP upgrade, PCI requirements, and the need for a subscription platform to handle pricing, provisioning, billing, invoicing, payments and collections.

Zuora Central was implemented in under two months to provide subscription infrastructure, automate billing, invoicing and revenue recognition, integrate with SAP, and enable e-commerce self‑service and pricing experiments. The quick rollout let Briggs & Stratton launch InfoHub on schedule, establish a repeatable subscription process, grow to 1,500+ customers, expand into larger customers and municipalities, and introduce a second subscription product.

Briggs & Stratton

Rick Carpenter

VP of Corporate Marketing