Case Study: Bamboo Rose achieves scalable SaaS recurring revenue growth with Zuora

Bamboo Rose - Customer Case Study

Bamboo Rose is a digital B2B marketplace that provides merchandise lifecycle management solutions for retailers, brand manufacturers, and suppliers. To grow SaaS recurring revenue it needed to replace a homegrown billing system that could no longer scale and that lacked the pricing and packaging flexibility required to increase subscriptions and top-line revenue.

Zuora became Bamboo Rose’s product catalog master and billing platform, handling recurring memberships and one-time access charges, managing upgrades/downgrades/cancellations, and serving as a subledger to streamline accounting and revenue recognition. With Zuora, Bamboo Rose can expand subscription sales without limits — already supporting 200,000+ subscribers, 400+ brands and 80+ retailers, and having powered $350B in customer transactions in 2015 — as it works toward becoming 100% SaaS.

Bamboo Rose