Case Study: Asana achieves global revenue efficiency and monetization agility with Zuora

Asana - Customer Case Study

Asana, the collaborative work management SaaS company, needed to move beyond a product-led growth model and support more complex enterprise sales without slowing revenue operations. Its legacy billing setup and spreadsheet-based processes made it difficult to manage hybrid seat-based and consumption-based pricing, multi-year contracts, diverse global payment methods, and revenue recognition at scale. Asana turned to Zuora, using Zuora Billing and Revenue to replace manual work with a more flexible foundation.

Zuora implemented automated billing and revenue workflows for Asana, including hybrid pricing, ramp deals, SSP allocations, contract modifications, and ASC 606-compliant revenue recognition. The results were significant: Asana doubled automated workflow tasks, increased new product rate plans from 10-15 to 30+ annually, cut time-to-market from 2-3 months to weeks, and reduced audit burden by about 20-25%. With Zuora, Asana also improved quote speed, reduced errors, and freed finance teams to focus on strategic growth.

Asana

Sid Sanghvi

Head of Finance Business Applications