Case Study: ABB achieves faster quotation and scalable subscription growth with Zuora

ABB - Customer Case Study

ABB, a global technology company focused on productivity and sustainability, needed a SaaS marketplace that could support complex customer needs while also creating steady revenue streams. After launching its marketplace in 2019, ABB found its product-centric approach was too rigid, making it hard to handle customized subscription models and deliver quotes quickly. ABB turned to Zuora and its subscription management platform to make the marketplace more flexible and customer-focused.

Zuora helped ABB relaunch the marketplace in just seven months with back-end subscription management and CRM integration. The results included faster quotation cycles, reduced from hours to minutes, a 40% drop in inbound customer incidents, and a 70% drop in technical incidents after migrating 50 solutions and more than 700 customers. Zuora also improved internal efficiency, unified sales data, and supported ABB’s continued growth across channels and markets.

ABB

Sinan Keilani

Assistant Vice President