Case Study: AppFolio achieves operational efficiency with Zuora

AppFolio - Customer Case Study

AppFolio, a fast-growing property management software company, was facing increasing quote-to-cash complexity as its SaaS business expanded with more SKUs, pricing tiers, bundles, and subscription changes. Manual workarounds in Excel were creating reconciliation issues across sales, finance, and revenue operations, making it hard to support new go-to-market motions efficiently. AppFolio turned to Zuora to automate and connect its order-to-cash processes.

Zuora implemented a unified quote-to-cash approach with Zuora CPQ, Zuora Billing, and Zuora Revenue, giving AppFolio a single source of truth from quote through revenue recognition. The result was less manual reconciliation and data conversion, fewer maintenance tasks, better visibility, and smoother collaboration across teams. AppFolio reported that the new connected system is reducing stress, improving morale, and enabling the finance team to focus on higher-value work.

AppFolio

Priscilla Rossouw

Director of Order to Cash