Case Study: Financial Times achieves 1 million subscribers and higher conversion with Zuora

Financial Times - Customer Case Study

The Financial Times needed to grow subscriptions while reducing manual work in its paywall and subscription process. Working with Zuora and its AI paywall approach, the publisher aimed to improve how it grows, optimizes, and serves readers as part of a long-term transformation.

Zuora helped Financial Times implement an AI paywall that drove major gains: conversion rate increased by 92%, progression through the subscription funnel rose by 118%, and subscriber lifetime value improved by 78%. The solution also reduced manual overhead, freed up engineering capacity, and gave the FT confidence to pursue new growth ambitions.

Financial Times

Mujahid Ali

Group Product Manager