Case Study: Takeda Oncology achieves AI-powered next-best actions with ZS Associates

Takeda Oncology builds AI-powered real-world insights app in 4 months with ZS Associates

Takeda Oncology, a biopharmaceutical company, was seeking to enhance its digital analytics capabilities to better support its sales force. The challenge was to develop an application that could leverage real-world data on cancer patients and physician treatment choices to determine the next-best actions for customer outreach in an increasingly competitive market. They partnered with vendor ZS Associates for its expertise in applying AI and machine learning to pharmaceutical industry solutions.

ZS Associates implemented an AI and machine learning solution that analyzed individual healthcare providers' treatment choices for micro patient populations. This provided Takeda Oncology's sales team with contextually relevant messages and next-best actions, elevating their engagement quality. The project was completed in an accelerated timeframe of four months. The solution was eagerly adopted by customer-facing roles, who use its bi-weekly insights for pre-engagement planning, and it has generated significant interest from other brands within the Takeda Oncology organization.

Takeda Oncology