Case Study: a commercial bakery with retail locations uncovers customer sentiment insights with ZS Associates’ Atlas Intelligence

Commercial Bakery With Retail Locations cuts insight time by 50% with ZS Associates

A commercial bakery with retail locations sought to refresh its brand identity after private equity funding, hypothesizing its marketing had become too functional and lacked an emotional connection. The company engaged ZS Associates to validate if "joy" could be a pivotal element in a new strategy and to understand the core drivers for its consumer engagement.

ZS deployed its ZS Atlas Intelligence platform to analyze customer feedback and identify emotional drivers. The solution revealed that while "joy" was not the most common emotion, its presence significantly boosted satisfaction. This led the bakery to anchor its brand messaging around joy and revamp its marketing and operations. ZS Associates helped achieve a 50% reduction in the time required to arrive at insights and a 70% reduction in time and resourcing requirements compared to traditional market research methods.