Case Study: Missouri Star Quilt Co. achieves higher automation and sales growth with Zowie

Zowie's AI delivers Missouri Star Quilt Company unrivaled efficiency and sales growth

Missouri Star Quilt Co., an ecommerce seller of quilting fabrics and accessories, saw support ticket volume grow faster than its team could hire as the business expanded across physical and online stores. Senior Customer Service Manager Wendi Mills was initially skeptical of AI, worrying that any solution might harm the company’s customer experience, brand voice, or ability to support customers across both Shopify and non-chat channels like email.

Zowie implemented its AI Agent and AI Inbox to automate common questions across chat and email while preserving Missouri Star Quilt Co.’s brand voice and customer care standards. The results included 85% recognition and 76% resolution rates for chat, 60% recognition and 30% resolution rates for email, a 2.8x increase in traffic handled, and 86% CSAT for chat, helping reduce agent workload and contribute to growth in average order value.

Missouri Star Quilt Co.

Wendi Mills

Senior Customer Service Manager