Zowie
29 Case Studies
Case Study: Total Wine & More boosts conversion 4x with Zowie AI Agent
A Zowie Case Study
Total Wine & More boosts conversion 4x with Zowie
Total Wine & More, the largest independent wine retailer in the U.S., faced the challenge of replicating its renowned in-store customer service expertise on its e-commerce website. To close this gap, they partnered with the vendor Zowie to implement an AI Agent, aiming to provide online shoppers with the same personalized guidance they would receive from an in-store expert.
Zowie's solution involved first deploying its AI Agent for customer service to build trust by handling inquiries and resolving issues. Once established, the agent utilized its Sales Skills capability, powered by Total Wine's own buyer expertise, to make personalized product recommendations. This strategy resulted in a 4x increase in conversion rates and a 20% rise in average order value for shoppers who engaged with the Zowie agent.
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