Case Study: Wuffes Cuts Canceled Subscriptions by 10% with Zowie

How Wuffes Cut Canceled Subscriptions by 10% with Zowie

Wuffes, an international dog supplement seller with a growing subscription business, was struggling with long support delays and a growing email backlog. Customers often waited up to 5 days for a response, which led to negative reviews and made it hard for the team to manage subscription changes, including cancellations and plan updates. To solve this, Wuffes turned to Zowie, using AI Agent, Zowie Emailbot, and AI Inbox to streamline support and make self-service possible.

With Zowie, Wuffes automated much of its customer service, routed tickets more efficiently, and gave customers human-like self-service options to update or cancel subscriptions without an agent. The results were strong: the team now handles 4x more questions, answers 92% of tickets within 30 minutes, resolves 79% of incoming chats without an agent, and converted 10% of would-be trial cancellations into paying customers. Wuffes also saw its Trustpilot rating rise by a full point.

Wuffes

Oscar Bueno

Head Of Customer Experience