Case Study: MuchBetter achieves 70% support automation with Zowie AI Agent

How MuchBetter flipped the AI switch - hitting 70% automation in just 7 days

MuchBetter, a global fintech company, struggled to keep customer support aligned with rapid growth. The team was answering the same basic questions repeatedly, with only 25% of tickets resolved automatically, leading to frustrated customers and an overburdened support team. Zowie’s AI Agent was brought in to help modernize support.

Zowie implemented its AI Agent across low-traffic pages, the global website, and the mobile app in just a few steps. MuchBetter quickly increased automation from 25% to 70% in about a week and achieved 92% CSAT, while also reducing repetitive work for agents so they could focus on more complex, high-value support.

MuchBetter

Carlos Estrada

Director of Operations