Case Study: Booksy automates 70% of support inquiries with Zowie AI

How Booksy transformed customer support with Zowie's AI — automating 70% of tickets and saving $600,000 annually

Booksy, a leading appointment booking platform for the beauty and wellness industry, was growing rapidly across more than 25 countries and handling millions of bookings. As inbound support traffic increased, its team struggled with fragmented workflows, limited Salesforce integration, rising support costs, and the risk of slower, less consistent customer service. Booksy used Zowie’s AI Agent and AI Inbox to help address these challenges.

With Zowie, Booksy automated common support inquiries, unified customer data through Salesforce integration, and streamlined agent workflows across regions. The result was 70% of inquiries automated and more than $600,000 saved annually in support costs, while also improving response times and customer satisfaction.

Booksy

Wojciech Kalota

Service Manager