Case Study: Happy Mammoth scales CX and reduces support volume with Zowie

Happy Mammoth Proved AI Can Be Human

Happy Mammoth, a wellness company focused on evidence-based supplements for women’s health, was struggling to keep up with rapid growth across Australia, Europe, and the US. Their customer support volume was overwhelming the team, with nearly 4 in 10 orders needing assistance, reply times slipping, and new hires taking weeks to onboard. They needed a way to scale high-touch service without sacrificing quality, and turned to Zowie’s AI Agent and AI Inbox.

Zowie implemented AI Agent to handle customer inquiries and AI Inbox to automate ticket routing and workflow management. Within five weeks, Happy Mammoth saw team productivity increase by 36–42%, 60% of customer interactions resolved by AI, and negative service-related reviews eliminated. The support team was reduced from 35 to 25 agents without hurting customer experience, and Zowie helped manage 10,000 messages per week while supporting the company’s goal of scaling smarter.

Happy Mammoth

Julia Ralaimihoatra

Customer Satisfaction Manager