Case Study: Giesswein USA achieves 89% request automation and 24/7 multilingual support with Zowie

Giesswein Upgrades Zendesk and Shopify with Zowie for Better Support

Giesswein USA, a global apparel and footwear retailer known for Merino wool, sells across 17 markets in 13 languages and recently shifted focus to ecommerce on Shopify. Faced with roughly 10,000 daily email requests via Zendesk and the need for cost-effective 24/7 multilingual support, Giesswein USA turned to Zowie to scale customer service without dramatically expanding staff.

Zowie provided one‑click integrations with Giesswein USA’s Zendesk and Shopify to automate order status, shipment tracking, and shipping-confirmation error handling, immediately reducing tickets routed to human agents. The automation handled 71% of requests in two weeks and 89% in three months, delivering 24/7 support in 13 languages, shorter wait times, lower costs, and more capacity for agents to focus on complex issues.

Giesswein USA

Markus Giesswein

Chief Executive Officer