Case Study: Burju Shoes boosts conversions and support efficiency with Zowie

Burju Shoes Unlocks Proactive Support and Sales Thanks to Resolving 54% of Chats

Burju Shoes, an ecommerce brand selling fashionable and comfortable dance and street shoes, needed a way to support rapid growth without overloading its lean team. As customer traffic and support volume increased, the company wanted to improve website conversions, reduce repetitive work for agents, and avoid the poor experience often caused by generic chatbot tools. Burju Shoes chose Zowie’s AI Agent, Zowie Emailbot, and AI Inbox to help meet those goals.

With Zowie, Burju Shoes implemented proactive chat automation that resolved common questions, helped shoppers during browsing and checkout, and freed agents to handle more complex issues. The impact was strong: Zowie achieved an 84% recognition rate and 54% resolution rate, helped keep the order return rate 30% below the industry average, and contributed to projected revenue growth of 50%. Zowie also reduced ticket volume for representatives and supported a better customer experience overall.

Burju Shoes

Doreen Banaszak

Director Of Operations