Case Study: Swisscom achieves 50% conversion uplift and clear ROI in 6 weeks with Zoovu digital assistants

Swisscom delivers a rewarding digital sales experience with a clear ROI

Swisscom, Switzerland’s leading telecom provider, faced a complex and growing product portfolio that left many online customers unsure which plans or devices suited them best. To generate more and better‑qualified leads and simplify decision‑making, Swisscom partnered with Zoovu and adopted its AI‑based engagement platform to deliver interactive, customer‑centric digital assistants.

Using Zoovu, Swisscom launched digital assistants for mobile phones, tariffs and broadband and went live in six weeks; within another six weeks 280,000 visitors had used the assistants. The Zoovu solution drove measurable impact — an average 50% conversion uplift and ROI in six weeks, 3x higher lead conversion versus static product pages, 200% higher campaign click‑throughs, stronger up‑selling and higher average order value — and prompted Swisscom to commission 20+ additional Zoovu assistants across languages and categories.

Swisscom

Nicolas Mériel

Senior Digital Strategist