Case Study: T‑Mobile achieves 500% higher order conversion rate with Zoovu's digital assistants

How T-Mobile increased order conversion rates by 500% with zoovu

T‑Mobile, the fast‑growing U.S. wireless carrier, wanted to improve its online shopping experience by delivering more personalized, needs‑based guidance so customers could quickly find the right accessories and gifts. To replace slow, static product pages and rudimentary guides, T‑Mobile partnered with Zoovu to deploy AI‑driven digital assistants (including an Accessories Finder and a reusable Gift Finder) that would provide tailored recommendations without heavy Enterprise IT involvement.

Zoovu implemented conversational digital assistants and interactive teaser banners across T‑Mobile’s site, launching the first assistant in about one month and reusing content for seasonal campaigns. The solution drove a 500% higher conversion rate compared with static guides and boosted customer engagement (about an 80% increase), while enabling rapid deployment and continuous optimization through Zoovu’s learning algorithms.

T-Mobile

May Yu

Director of eCommerce Category Management