Case Study: Creative Computing Inc. achieves laser-like targeting and higher close rates with ZoomInfo

ZoomInfo Helps Creative Computing Inc. Target new Clients

Creative Computing Inc. (CCI) is a New England provider of custom data warehouse and performance management systems serving over 400 clients since 1991. CCI faced limited and outdated B2B data in its CRM—mostly simple name lists—making it difficult to generate qualified leads and target the right prospects for sales and marketing outreach.

By subscribing to ZoomInfo Pro, CCI gained continuously updated, deeper contact and company intelligence (including reporting relationships) and hands-on support from ZoomInfo account teams. The enhanced data and training improved targeting, reduced time spent on outreach, and helped CCI close multiple deals, making the subscription an indispensable investment.

Creative Computing Inc.

David Doucette

President, CEO, Creative Computing Inc.