Case Study: ChurnZero achieves 30% higher engagement and $2.2 million in pipeline with ZoomInfo

ZoomInfo Chat has influenced over $2.2 million in pipeline

ChurnZero, a customer success platform for subscription businesses, was scaling rapidly after a new funding round and needed better ways to increase pipeline, improve ROAS, and convert website visitors. Its previous chatbot vendor was too limited in integrations, personalization, and lead routing, so the team began looking for a stronger conversational intelligence solution from ZoomInfo.

ZoomInfo Chat provided ChurnZero with a data-powered, easy-to-use chat tool featuring integrations, real-time insights, conversation building, and meeting scheduling. With ZoomInfo, ChurnZero created personalized, behavior-based chat flows and used A/B testing to optimize engagement, leading to 30% more engagement and more than $2.2 million in pipeline influenced within five months, while chatbot-driven event registrations matched the volume of targeted LinkedIn campaigns at no cost.

ChurnZero

Alexander Weihmann

Marketing Manager