Case Study: Adobe Workfront doubles sales activity and efficiency and boosts pipeline 90% with ZoomInfo

Workfront more than doubled their activity & efficiency

Workfront, a modern work-management SaaS, was struggling with pervasive data-management issues: an outdated, error-prone contact database, dwindling accuracy of direct-dial numbers, poor integration with Salesforce, and stalled account-based selling that hurt productivity and revenue.

Workfront implemented ZoomInfo’s B2B contact platform and the ReachOut Chrome extension to enrich contacts and streamline prospecting (including LinkedIn integration). The team cut account sourcing time in half, more than doubled activity and efficiency, grew pipeline by ~90% year over year, saw ZoomInfo perform 4x better than other vendors, and gained at least twice as many accurate direct dials per account.

Adobe Workfront

Justin Hiatt

Vice President of Digital Sales