Case Study: Workfront achieves more than double sales activity and 90% pipeline growth with ZoomInfo

Workfront - Customer Case Study

Workfront, a modern work‑management SaaS platform, was hampered by pervasive data problems: an increasingly outdated CRM, missing or incorrect direct‑dial phone numbers, poor Salesforce integration, and stalled account‑based selling. These issues wasted reps’ time, reduced prospecting effectiveness and threatened productivity and revenue.

Workfront adopted ZoomInfo’s B2B contact platform and the ReachOut Chrome extension, which integrates with LinkedIn to append accurate contact data and streamline sourcing. The switch delivered dramatic gains — ZoomInfo performed roughly 4x better than other vendors, more than doubled activity and efficiency, cut account sourcing time in half, grew pipeline by over 90% year‑over‑year, and provided at least twice as many accurate direct dials per account.

Workfront

Justin Hiatt

Vice President of Digital Sales