Case Study: ConnectWise achieves faster lead qualification and enriched CRM data with ZoomInfo Enrich

Within ConnectWise’s CRM, ZoomInfo Enrich added and updated

ConnectWise, a software company that helps businesses extend and personalize their operations, was facing a steady influx of inbound leads and inconsistent CRM data from multiple campaigns and webforms. The team needed a real-time data provider to append and cleanse contact and account information, improve lead qualification, and support sales — and ZoomInfo’s complimentary analysis demonstrated strong match rates on key fields like company revenue, size and domains.

ConnectWise deployed ZoomInfo Enrich across its product portfolio to automatically enrich inbound leads and clean legacy CRM records, allowing fewer webform fields and faster qualification. Enrich updated and appended hundreds of thousands of records (including more than 360,000 email addresses and 200,000+ direct dials), matched 455,000 contacts, added job titles to 94% and job functions to 60% of matches — enabling quicker sales outreach, less manual research, and more effective, targeted ABM and marketing segmentation.

ConnectWise

Rick Collins

Senior Marketing Systems Analyst