Case Study: Watermark Insights removes 100,000 duplicate records with ZoomInfo

Watermark Insights removes 100,000 duplicates and adds $2M in pipeline with ZoomInfo

Watermark Insights, an educational intelligence company, faced significant data challenges after a series of mergers flooded its CRM with 100,000 duplicate records. Its processes for data enrichment and deduplication were manual, time-consuming, and not scalable, which made marketing and sales efforts inefficient. To address this, Watermark turned to the vendor ZoomInfo and its Operations platform to streamline its data orchestration.

By implementing ZoomInfo's solutions, including Cleanse and Enrich, Watermark was able to quickly remove all duplicate records and establish ongoing data hygiene. This provided a clear view of its total addressable market and refined its ideal customer profile. The results were transformative, adding $2 million to its pipeline and enabling a true account-based marketing approach that aligned sales and marketing efforts.