ZoomInfo
154 Case Studies
A ZoomInfo Case Study
Vectra, an AI cybersecurity firm, was struggling with inaccurate and incomplete prospecting data that slowed its sales team, caused wasted research time, and created missed growth opportunities. The company needed better data security for sales and lead generation, so it turned to ZoomInfo and its cybersecurity contacts and prospecting tools.
ZoomInfo integrated with Vectra’s Salesforce workflows to enrich, qualify, and engage every lead across inbound and outbound sales efforts. As a result, Vectra improved data hygiene, built more targeted campaigns, expanded into Europe and Asia with greater confidence, and each of its 15 SDRs saved an estimated 3 hours per day. Vectra also reported higher returns on technology investments and more growth opportunities thanks to ZoomInfo.
Derek Eid
Director