Case Study: UT Dallas boosts sales training performance with ZoomInfo Chorus

UT Dallas boosts student performance up to 300% with ZoomInfo

The Center for Professional Sales at UT Dallas faced a challenge in providing frequent, effective sales role-playing exercises for its advanced students due to the immense time required for professors to score them and the logistical difficulties of peer review. To enhance its sales training, the university implemented the Chorus conversation intelligence platform from ZoomInfo to expand these critical training opportunities.

Using ZoomInfo's Chorus solution, instructors were able to assign weekly role-plays and provide faster, data-driven feedback on call metrics like talk time and filler words. This led to a dramatic 300% increase in student performance from the previous year and record-setting field performance. Students also used the platform to coach themselves and learn from top performers, resulting in the class achieving its highest-ever score in a professional sales competition.

UT Dallas