Case Study: Momentive achieves faster lead routing and improved data hygiene with ZoomInfo

Took speed to lead from 20 minutes to 60 seconds with OperationsOS

Momentive, a company focused on centralizing and improving its Salesforce ecosystem, faced challenges with disconnected systems, siloed data, and slow lead handling. To fix this, the team evaluated data enrichment platforms and looked to ZoomInfo, including its Operations Data Management Suite, to improve data reliability and workflow efficiency.

ZoomInfo implemented a single source of truth for Momentive to match, unify, dedupe, normalize, cleanse, enrich, score, and route data in real time. The result was a major improvement in speed-to-lead: lead processing dropped from 20 minutes to less than 60 seconds, helping Momentive improve conversion rates and give sales reps faster access to qualified leads.

Momentive

Ksenia Kouchnirenko

VP of Business Systems