Case Study: The Plunk Foundation doubles donations and expands donor outreach with ZoomInfo

The Plunk Foundation - Customer Case Study

The Plunk Foundation, a nonprofit founded in 2022, wanted to expand its donor base by finding and engaging the right C-suite supporters and other decision makers. As a new organization, it found donor research and outreach time-consuming and needed better visibility into its target audience and ideal customer profile.

To solve this, The Plunk Foundation added ZoomInfo Sales to its tech stack to access accurate prospect data and identify organizations aligned with its mission. With ZoomInfo, the foundation connected with the right contacts, doubled donation contributions, built valuable relationships, and even added C-level professionals to its Board of Directors; it also earned six support letters from respected organizations.

The Plunk Foundation

John Cavanaugh

Executive Director