Case Study: The Hackett Group increases pipeline 15% with ZoomInfo

The Hackett Group - Customer Case Study

The Hackett Group, a global consulting firm, needed a more robust data and automation platform to replace a stale database and support its go-to-market strategy. As part of its vendor review, the company looked for richer integrations, better insights, and a solution that could help its marketing and sales teams improve pipeline generation and data enrichment with ZoomInfo.

ZoomInfo implemented its B2B insights platform, including ZoomInfo Enrich and Scoops, to automate data enrichment, improve CRM data hygiene, and surface timely account intelligence. With ZoomInfo, The Hackett Group built a successful ABM program, identified nearly 2,000 new accounts and 15,000 new contacts in 18 months, and increased pipeline by 15%.

The Hackett Group

Ileana Gheorma

Marketing Director, Global Demand Generation and Analytics