Case Study: Stone expands European coverage and boosts customer base with ZoomInfo

Stone - Customer Case Study

Stone Group wanted to expand beyond the UK and build a stronger EMEA presence, but limited database coverage and weak intelligence on its addressable market made it hard to identify and reach the right prospects. The company also needed better contact data for Europe as it prepared to launch its IT asset disposal service through the Stone 360 application.

Stone Group turned to ZoomInfo and its CRM intelligence to improve prospecting, target best-fit accounts, and gain visibility into buying committees. With ZoomInfo, the team launched a European division covering France, Germany, Holland, and Spain, increased UK customer base by 10%, and raised CRM contact coverage from about 60% to 65–70%, with a goal of reaching 90%.

Stone

Jack Woolman

Sales Operations & Business Intelligence Director