Case Study: Spiro achieves 10x more contacts and 42% email open rates with ZoomInfo

Spiro Technologies - Customer Case Study

Spiro, an intelligent sales platform that organizes sellers’ work from email and calendar data, faced a prospecting bottleneck: its marketing team relied on LinkedIn, web searches and guessed email patterns to find leads, a slow and error-prone process that couldn’t support the company’s growth goals.

By partnering with ZoomInfo, Spiro gained access to large sets of targeted contact data and used advanced search filters to build personalized, multi-step email cadences. The result: the weekly reach grew roughly 10x (about a 1,000% increase), the marketing database expanded by more than 1,000%, email open rates climbed as high as 42%, and the team regained time to focus on campaign ROI and better segmentation.

Spiro

Adam Honig

Co-founder & CEO, Spiro Technologies