Case Study: Spekit achieves greater sales efficiency with ZoomInfo

Spekit Amplifying Sales Efficiency with ZoomInfo

Spekit, a just-in-time sales enablement platform, needed a way to improve sales efficiency, reduce context switching, and help reps focus on the right accounts as the company grew. To solve this, Spekit used ZoomInfo alongside tools like Chorus and Salesforce to strengthen prospecting, account research, and customer insights across its revenue teams.

ZoomInfo helped Spekit implement better account scoring, data enrichment, and workflow integration, giving reps clearer prioritization and faster access to relevant account information. As a result, opportunities at higher-scoring accounts were 43% more likely to become qualified pipeline and moved 58% faster through qualification, while ZoomInfo also reduced administrative work and improved team productivity.

Spekit

Ben Perceval

RevOps Manager