ZoomInfo
154 Case Studies
A ZoomInfo Case Study
Speakap, an Amsterdam-based startup built to improve internal communications for frontline and non-desk employees, needed a smarter way to break into the noisy U.S. market and scale outreach in industries like retail, manufacturing, hospitality, and construction. To support that growth, Speakap turned to ZoomInfo for B2B contact data and sales intelligence, including its Streaming Intent capability.
ZoomInfo helped Speakap identify in-market prospects in real time, prioritize outreach by topic interest, and target key decision-makers with personalized sequences. The results were strong: bounce rates dropped to under 1%, engagement among intent-driven accounts increased by 25%, three opportunities closed in half the usual sales-cycle time, and overall pipeline grew by more than 50%.
Erwin van der Vlist
Founder