Case Study: Smartsheet achieves higher win rates and growth with ZoomInfo

Smartsheet Using Data, Insights, and Alignment to Maximize Win Rates

Smartsheet, a fast-growing leader in project and portfolio management, needed a better way to reach the right buyers with relevant, personalized messaging as it scaled its go-to-market efforts. To support that goal, Smartsheet partnered with ZoomInfo to improve audience segmentation, targeting, and alignment across marketing and sales using better account and contact data plus intent signals.

ZoomInfo helped Smartsheet integrate data into Salesforce and Marketo, use FormComplete to enrich forms, and build more precise in-market audiences for campaigns. The results were significant: a 40%+ increase in form fills on multi-field forms, an 84% increase in MQLs from its highest-volume demo form, a 26% increase in opportunity rate, a 59% increase in win rate, and a 3X increase in average audience match rate.

Smartsheet

Kassia Bennett

Director of Marketing Operations