Case Study: Smart Electric Power Alliance achieves 86% contact enrichment and 2x CRM match rate with ZoomInfo Enrich

Smart Electric Power Alliance - Customer Case Study

Smart Electric Power Alliance, a non-profit working with electric power stakeholders on smart energy issues, faced a major marketing hurdle: over 60% of CRM contacts lacked job titles and functions, preventing meaningful audience segmentation. Leadership determined a one-time cleanup wouldn’t suffice, and after a vendor review ZoomInfo’s complimentary analysis showed a 2x higher match rate than their previous provider, giving them confidence to switch.

Using ZoomInfo Enrich, the organization appended job titles and functions to 40% of contacts, raising overall coverage to 86%, and appended data to self-registered leads—moving over 2,000 contacts to the correct accounts and reaching their contact-growth goal six months early. They now use Enrich’s quality metrics to improve campaign performance and reduce bounce rates, and praised ZoomInfo’s responsive implementation support.

Smart Electric Power Alliance

John van Zalk

Membership Data Associate