Case Study: Sigstr (email signature marketing platform) achieves a 5% increase in connect rates with ZoomInfo

Sigstr - Customer Case Study

Sigstr, an email signature marketing platform that helps companies standardize branding and drive ROI from employee emails, faced prospecting inefficiencies and low connect rates due to poor-quality contact data. Sales reps were spending excessive time hunting for information instead of engaging prospects, prompting Sigstr to seek a more reliable data provider.

By adopting ZoomInfo’s accurate, comprehensive contact database and Salesforce integrations, Sigstr streamlined reps’ workflows, shifted training toward engagement skills, and extended access across sales and account teams. The result: a measurable 5% increase in connect rates and greater overall sales productivity.

Sigstr

Michelle Baques‏

Director of Sales