Case Study: Fujitsu achieves 4 hours saved per rep each week with ZoomInfo

Sales reps gain back 4 hours of productivity per week

Fujitsu Americas, part of Fujitsu, needed a simpler way to generate demand, build marketing strategy, identify accounts, and create sales opportunities in the U.S. and Canada. With multiple systems and data sources in use, the company turned to ZoomInfo Powered by DiscoverOrg to gain a single, easy-to-use platform for prospecting and account engagement.

ZoomInfo provided Fujitsu Americas with accurate, detailed account data, including org charts, technology stacks, and contact information, which the team used for field sales, demand marketing, and ABM. The results were strong: ZoomInfo saved each of Fujitsu Americas’ 80 sales team members about 4 hours per week, equivalent to 8 full-time employees, while improving engagement rates, lead generation, and qualification.

Fujitsu

Russ Hellmann

Head of North America Field Marketing