Case Study: Salary.com achieves a 31% increase in new business bookings with ZoomInfo

Salary.com - Customer Case Study

Salary.com, a leading human-resources company providing compensation data, software and analytics, underwent an organizational reset after being sold back to its founder. As part of rebuilding the sales stack, the company re-evaluated its tools and partners—seeking a solution that would give reps reliable, direct contact data to fuel outbound prospecting.

Salary.com selected ZoomInfo for its comprehensive contact and account database and integrated the data into Salesforce and LinkedIn workflows, letting reps spend more time selling and less time researching. The result: scaled prospecting, shorter sales cycles and a more targeted vertical approach (Healthcare, Financial Services, IT, Manufacturing), driving a 31%+ increase in new business bookings and a record-breaking fourth quarter.

Salary.com

Frances Hayes

Director of Sales