Case Study: Redwood Logistics achieves 99% lower CPC and saves 25 hours a week with ZoomInfo

Redwood Cuts CPC by 99% and Saves 25 Hours a Week Using ZoomInfo’s GTM Intelligence Platform

Redwood Logistics, a leader in modern supply chain solutions, needed to overhaul its go-to-market operations after struggling with a sprawling tech stack, inconsistent data, and inefficient lead flows. Under Senior Director of Digital Strategy Chelsea Kenyon, the team sought a way to unify systems, improve data quality, and make sales, marketing, and operations more efficient with ZoomInfo.

Redwood Logistics implemented ZoomInfo Marketing and ZoomInfo Operations to clean and enrich data, automate lead routing, and power more targeted paid media campaigns. With ZoomInfo, Redwood cut cost per click by 99%, increased clickthrough rate by 310%, and saved 20–25 hours per week on manual data work, while also improving lead conversion and campaign engagement.

Redwood Logistics

Chelsea Kenyon

Senior Director of Digital Strategy