Case Study: Red Sift improves data quality and accelerates pipeline growth with ZoomInfo

Red Sift spends 30% more time on prospecting with ZoomInfo

RED SIFT, a data-driven cybersecurity company, faced the challenge of identifying the best potential clients within a broad total addressable market. Their products were relevant to all businesses, making it difficult for their sales team to prioritize leads and avoid wasting time on irrelevant outreach. To build a machine-led, top-down go-to-market approach, they partnered with ZoomInfo and utilized its Enterprise API.

By integrating the ZoomInfo API, RED SIFT automated its prospecting and lead routing processes. The solution enriched their data with firmographic information, allowing them to surface the most relevant accounts and contacts for their sales reps in Salesforce. This partnership with ZoomInfo resulted in a drastic reduction in the time needed to pinpoint targets, a significant increase in productivity, and an improvement in overall data quality for the entire organization.

RED SIFT