Case Study: RED SIFT achieves higher productivity and better data quality with ZoomInfo

Red Sift - Customer Case Study

Red Sift, a cybersecurity firm serving businesses worldwide, needed a better way to decide which prospects to pursue across a broad market. The company wanted a machine-led, top-down go-to-market approach to improve firmographic data, automate lead routing, and better handle inbound and outbound leads, and it turned to ZoomInfo and its Enterprise API to help.

Using ZoomInfo, Red Sift enriched prospect data, surfaced the most relevant accounts and contacts, and routed that information into Salesforce for reps. The result was faster target identification, better data quality, and higher productivity across the sales team, with Red Sift reporting that automation removed busywork and let reps spend more time on high-value selling and strategy.

RED SIFT

Chuck Swenberg

SVP, Strategy