Case Study: Cradles to Crayons achieves sustainable donor pipeline growth with ZoomInfo

Reaching sustainable growth with ZoomInfo

Cradles to Crayons, a nonprofit that provides essential items to children in need, faced the challenge of growing fundraising and corporate partnerships in a highly competitive donor landscape. The team needed a more efficient way to find and connect with potential supporters, and turned to ZoomInfo for better contact data and prospecting support.

Using ZoomInfo’s data tools and Engage by ZoomInfo, Cradles to Crayons automated outreach, reduced manual research, and more easily identified companies with corporate philanthropy departments. The result was record-breaking engagement in their first year with ZoomInfo, with the organization reaching more people than ever before and significantly strengthening its donor pipeline for sustainable growth.

Cradles to Crayons

Robin Elliott

Associate Director of Corporate Relations and Foundations