ZoomInfo
189 Case Studies
A ZoomInfo Case Study
Prodoscore needed a better way to engage the right prospects at the right time, improve data accuracy, and reduce inefficiencies across sales and marketing. The company had been struggling with unreliable technology data, poor CRM integration, and email deliverability issues, making it harder to target key contacts and run effective go-to-market campaigns.
With ZoomInfo, Prodoscore adopted enriched data and a more unified sales and marketing tech stack, later adding ZoomInfo Chat, WebSights, Intent, and Workflows to automate prospecting and syncing into Salesforce. The result was stronger alignment, better targeting, and faster execution, including a 15% increase in email open rates over the past year, along with improved productivity and measurable revenue impact.
Michael Perrone
Chief Revenue Officer